Brand credibility is often pointed out by marketing experts as one psychological factor that could trigger the buying impulse of consumers. However, it can produce a positive or negative effect. In this case, it refers to your brand’s reputation and its ability (or inability) to convert that into sales.As a business owner, you must try to change your perspective into that of the consumers.
Try to understand how you would perceive various companies and how it affects your buying decisions. Most often, consumers would opt for those companies that are deemed to be experts in their respective industries.Other factors that affect your buying patterns would include longevity, which covers the years that a company has been in existence. This reflects their mass appeal and quality of their service. This is what credibility in branding is about: the perception that people have of your business or company.
Establishing Credibility
Now you must face the harder question: How do you establish it? This is even more difficult for business newcomers or business startups because there is a lot of work to be done. Credibility is the heart of every business. Even though you offer quality products or services, if your customers perceive your company as incapable of delivering such level of quality, then it would be of no use.
To produce brand credibility following needs to meet:
1) Non-verbal such as your logo or image,
2) Verbal efforts through marketing or advertising,
3) Mission and Vision of the business to exemplify your organization’s values,
4) and, Internal operations that is crucial in delivering your promises to the customer.
Following are tips on how you can build credibility towards success:
Customer Perceptions
When you make advertisement, you need to meet or exceed their expectation standards to be able to build that positive perception about your company. First impressions always last, so you need to make a good first impression if you want to increase market share.
Highlight Business Competence
Regardless of what product or service you are offering, you must demonstrate your expertise in that given field. Show data and statistics that serve as proof to what your company is capable of delivering.
Consistency
Establishing credibility is not a one-time process. Instead, you must also work on maintaining and enhancing it. After all, one mistake could easily trump the reputation you have built. Consistency then becomes of utmost importance in your business. Learn to follow the essentials of building and establishing brand credibility for it is one important aspect in achieving longevity.
